We are Arith

We help companies build trustful investment brands.

What we do

We strategically position small and medium-sized enterprises towards investors by specializing in the intersection of positioning and finance, meticulously analyzing, and effectively communicating core values and key metrics.

We recognize that the CFO role plays a pivotal part in building strong investment brands, which is why we also provide comprehensive CFO advisory services to ensure our clients maximize their growth potential and secure robust financial backing.

Our business model

We provide on-demand consulting subscriptions with no upfront costs, ensuring consistent value for your long-term success.

Why an
investment
brand

A company’s investment brand describes what the company stands for, its core value proposition, credibility, and how it is positioned to attract and retain investors aligned with its long-term growth strategy.

  • Articulate your company’s business model and ROI

  • Identify the best words to describe your company’s values

  • Understand that investment brand can differ from product brand

  • Segment your investors and understand their brand perceptions

  • Focus on regular communication centered around company’s core values

  • Consistently communicate progress, avoiding short-sightedness and overpromising

Team

Erika
Eliasson Ekberger

Experience in the financial markets, with a background as a leader, board member, and senior advisor, assisting startups and scale-ups in achieving performance and business growth. Specialized in driving growth, sales, and strategic PR within regulated financial companies. Demonstrated success in building robust investment brands, exemplified by the case of Lendify, achieved through storytelling, thought leadership, and the cultivation of personal brands.

Daniel
Ekberger

Experience in translating business-oriented and value-creating objectives into action as a CFO, CEO, and senior advisor, including serving as the first CFO of Spotify. Specialized in financial analysis and reporting, providing comprehensive CFO advisory services to support growth strategies. Strong track record of successfully executing over 25 capital raises, numerous acquisitions, and restructurings in startups and scale-ups.

Our expertise includes experiences from the following companies:

Thought Leadership
- Liquidity Enhancement

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